If you are like me, you know that the difference between communicating with someone through text or email, and in person, are a completely different experience. Through text, we tend to give meaning to words and imagine a tone that may not be the way the sender intended. In person, we get to see and hear people’s changes in tonality and facial expressions. We can tell whether they are nervous or not and how we can adapt and communicate better. In this article, we will discuss Skype and why live chat is such a powerful sales tool.

Live Chat Communication

When live, face to face chat was introduced into the marketplace, people thought we had finally crossed the final frontier into “the future”. Come to find out, we’ve been in the future for so long, but because technology has grown at such a rapid pace, it is hard to keep up and the line we drew when we crossed into the future has become invisible. One of the leaders in this space has been Skype for Business phone integration. They allow us to not only use their system for business but for family and friends as well. As we discussed in the introduction, when we are face to face and in person with someone, the energy shifts. Live face to face chat is sort of a middle ground between zero-emotion texting and emails, and full emotion, personal face-to-face conversations.

If the person is in another country, there may be some interference happening, but we get used to it. If you are using this system for business, you must not allow a slow connection to defeat your efforts. A study done by KissMetrics shows the five reasons why using live chat in business is such an untapped opportunity. We like to take it a step further however, by stating that using a system like Skype for live face-to-face conversations with customers is an even better opportunity. Oftentimes, customers are weary that their money and payment information is not secure and so they want to see a real person. By chatting with them through Skype or another face-to-face chat software, you are relieving customer pain points, you increase your credibility, you can answer questions right away, and you can get a verbal or written purchase by using sales tactics on a live customer who is looking you right in the eyes.

Conclusion

In conclusion, we have summarized the use of live chatting as used by companies like Skype. You don’t necessarily have to use this system for your business if you already have something that is giving you good results. However, speaking to a person live, where they can see your face, holds plenty of great benefits. By doing this, you let the customer know that you are a real person and are humble enough to show your face. Seeing a friendly smiling face has psychological effects that no email explanation or phone call does.